ABOUT US
PIONEERING PAKISTANI ENTERTAINMENT
Moomal Productions is a visionary force in the entertainment industry that breathes life into exceptional narratives, unveiling unforgettable tales on Pakistani television.
Established in 2014, Moomal Productions emerged in response to the increasing demand for top-notch content on Hum TV and other entertainment channels with the aspiration to raise quality standards. Led by Moomal Shunaid as the CEO, and wife of Sultana Siddiqui’s eldest son Shunaid Qureshi, the team behind Moomal Productions boasts exceptional talent. The production house creates Drama Serials, having a dedicated team of experts in different fields of production working together with uncompromising professionalism, under the supervision of leading directors of the Pakistani entertainment industry.
MESSAGE FROM THE CEO
“Imagination is the beginning of creation” ~ George Bernard Shaw
This quote encompasses our work in a nutshell, as drama creation starts with the conception of a story, fine-tuning it after endless brainstorming sessions, sprinkling each episode with the desired twists and turns, followed by endless sessions with the director after completion of the screenplay, finalizing locations, wardrobe, make-up, character get-ups and then overseeing it all the way through the shoot to post & edit. Making a play really is a labor of love. Just as a mother forgets the labor pains she has to endure after her child is born, when I see the end result on the screen I forget all the stress, the chaos, and the method to the madness that goes into the creation of such content.
When our audience watches a 37-minute episode, it makes me forget the days, months, and even years of hard work put behind the on-screen glamour it creates and the fan-following it receives. In my eyes, the success of my plays is not determined by mere ratings, but by the accolades of appreciation derived from word-of-mouth. The pleasure I feel when people appreciate the plays we produce is immeasurable. Our goal is to strive to produce the best possible plays which provide commercial value as well as valuable social messages to our society.
PHILOSOPHY
We believe in delivering quality entertainment with a purposeful social message, fostering awareness and cultural understanding through captivating storytelling.
VISION
To be a leading force in the media industry, redefining entertainment with meaningful narratives that resonate with audiences globally.
MISSION
Empowering positive change through our creative endeavors, sparking conversations, and touching hearts with compelling stories that enrich society.